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Human Performance Engineering

Capital resources, new products and cutting edge technology can no longer be relied upon to generate a sustainable competitive advantage. A company's long-term market presence depends on how its organization responds to change. It must attract, develop and retain targeted employees; it must speed the rate of innovation, develop and implement more effective business processes, acquire and share knowledge with key stakeholders; it must be ready to create and implement truly global and virtual organizations, merge companies and corporate cultures to create new businesses; and most importantly it must maintain a capacity and readiness for change within the organization.

What does Human Performance Engineering mean to Scientific Commercialization LLC?

Human Performance Engineering is defined as a way of executing a business model [Effective Leadership, Organizational Design, Competency Identification and Development, Process Design and Implementation] through the high value medium of the human resource. Effective Human Performance Engineering can drive organizational value and become a competitive advantage in today's marketplace. The changing environment within the realm of today's organization is different along three primary dimensions.

1. Speed - Business is operating at a pace that has never been seen before in history. The speed of change in commerce is requiring business transformation to be continuous. Traditionally, with the best human performance tools and initiatives, business transformation is difficult to achieve. Businesses that can transform rapidly and successfully enable their organization to navigate the change and value the journey will be the ones that beat their competitors in the marketplace.

2. Scale - The scale of change is no longer limited to a single department or business unit. Many times an entire enterprise or even an entire industry has to transform their practice to effectively compete. A prime example is the impact of electronic commerce and wireless technology on almost every industry in today's marketplace.

3. Complexity - Human Performance Engineering is reshaping who conducts business as well as how business is conducted; it is much more than compensation and performance management. Human Performance Engineering has all of the complexities of any business venture including developing a vision and strategy, aligning to the strategy, and re-evaluating current process and core competencies to achieve the strategy.

Organizational Impacts

Human Performance Engineering has the potential to become an organization's competitive advantage. To successfully compete in today's marketplace organizations will need to focus on three key areas of Human Performance.

1. Flexible/Virtual Organizational Structures - As the marketplace continues to develop new and more effective technologies, physical location is no longer a barrier to performance. Multiple stakeholders can access an individual employee at the same time providing organizational opportunities for knowledge management and resource management technologies and processes. Compressed product development timelines demand rapid deployment of high-performance teams to capitalize on market opportunities. Today's organizations must rethink how they organize, attract, train, motivate, retain and manage a virtual and perhaps global workforce

2. Development of new core competencies - To be successful in human performance engineering organizations will need to develop, instil and maintain specific core competencies.

• Market Awareness - In today's information based market place consumer choice is increasing on continuous basis. Organizations competing in this market must differentiate themselves by better understanding their customers and by offering valued, tailored and unique experiences. New ways of understanding customers and responding to their preferences will be required to build relationships. Effective Human Performance Engineering requires the entire organization to have Market Awareness.
• Targeted Execution - Execution must be targeted, not only in the design, development and implementation of a Human Performance business solution but in the infrastructure that supports customer's needs. Additionally, poorly aligned human performance initiatives lead to a rapid breakdown of customer relations and perceived customer service levels.
• Change readiness - Organizations that demonstrate change readiness will be market leaders due to their ability to adjust their methodologies to capitalize on new opportunities.

At Scientific Commercialization LLC, we believe that effective Human Performance Engineering is about more than competent people working together in new ways to become more efficient. We believe that Human Performance Engineering no longer simply enables value creation. Effective Human Performance Engineering drives business outcomes.

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