SERVICES

Service Offerings in the areas of Field-Based Medical Programs and Medical Affairs:

Thought Leader Targeting and Prioritization

• identification and prioritization of influential international, national, and regional opinion leaders who impact the future of disease state treatment
• development of strategies to align thought leaders with products, protocols, and ideas
• development of strategies to create, maintain, and leverage relationships with thought leaders that optimize achievement of business objectives

Territory/Region Mapping

• identification of academic institutions and other facilities which house targeted thought leaders
• aligns placement of field -based medical team with these locations to maximize interaction with targeted thought leaders
• balances workload and optimizes time with thought leaders across geographic coverage areas to achieve business objectives

Business Objective Development

• development of quantifiable strategic and tactical plans to maximize the impact of field-based medical teams
• establishes the accountability of the field-based medical team for achievement of business objectives
• creates alignment between activities and desired outcomes
• supports budgeting and deployment decisions

Strategic Intent Development

• creation of the mission, vision, values, and guiding principles for field-based medical teams
• clearly establishes and aligns the culture of the field-based medical team with desired business outcomes
• development of infrastructure, tools, and processes to support the implementation of the strategic intent in order to optimize the achievement of business objectives

CRM Tool Development and Implementation

• development of systems, processes, and tools to capture the impact of field activities on desired business outcomes
• provide training and roll-out support for CRM implementation

Knowledge Management Systems

• tools to capture, catalogue, and access critical knowledge-based resources such as publications, data files, regulatory documents, etc.
• provides immediate access to information for field-based medical personnel for use in establishing, maintaining, and leveraging relationships with targeted thought leaders

Investigator Initiated Research Systems

• systems and tools to establish, maintain, and operate an investigator-intitiated research program
• provide training and roll-out support for investigator initiated research systems implementation

Advisory Board Development and Management

• development of strategic goals and objectives to maximize impact of Advisory Board meetings
• identification and recruitment of Advisory Board participants
• analysis of Advisory Board content
• creation of Advisory Board reports, transcripts, and published proceedings

Activity Assessment

• identification, documentation, and evaluation of activities conducted by field-based medical personnel

Business Outcome Measurement

• links activities conducted by field-based medical teams with desired business outcomes
• establishes value-based measurements for field-based medical team effort

Impact Modeling

• identifies the relationship between key outcome measures and their direct and indirect impact in the marketplace
• provides an objective approach for business investment decisions (e.g. headcount, budget, etc.) impacting field-based medical teams

Compensation Analysis

• industry benchmarking for field-based medical personnel
• aligns compensation strategy with strategic intent
• aligns compensation with accountability and performance metrics

Recruiting

• development and implementation of recruiting strategy and processes for field-based medical teams
• identification, screening, and evaluation of potential candidates (including candidates for leadership positions)
• development and management of the on-boarding and orientation processes

Training and Development

• development of strategy for the training and development of field-based medical teams
• identification and development of required core competencies, skills, knowledge, and behaviors for field medical scientists
• development of new-hire and long-term training programs
• curriculum development and training process development
• professional and career development strategies

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