15 Pharma Companies Share Their Views on CRM Value

The case for using Customer Relationship Management (CRM) software to support Medical Affairs is compelling: optimize MSL efficiency/effectiveness; derive insights from customer interactions; assess progress against customer/account goals; and support compliance and administrative activities. As demands for Medical Affairs’ contributions increase, the case for CRM becomes even stronger. To read our blog post on this Read more about 15 Pharma Companies Share Their Views on CRM Value[…]

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